DC Tech Facebook Group: by @andinarvaez and @Greene_DM, on NodeXL (Photo credit: andinarvaez)
In this video we go over why the need for a mobile ap (niche-not commodity) vs sticking with a responsive or mobile friendly website.
That is the premise that starts the conversation in a Facebook Group, then it morphs into how to take an ongoing conversation (content) and use it to drive your own content and conversation.
What I did was film part of the conversation (curate) and add to it and move it into the bigger lesson.
Here is the orginal post from the Real Estate Tech Group in Facebook
I think people are getting way to happy about aps. The question should be why would I download your ap? It had better have huge value and not just here are mls listings. An ap is intrusive, almost like email.However a website on the desktop or on a pad or phone is “safe” and an entry point into your brand. Part of the reason I believe the world is moving to the mobile is the old Boomer adage, I want what I want and I want it when I want it. Isn’t that the web/net? Making me exclude the 9million other similar mls sites doesn’t feel right. An ap is not for a commodity data. It needs to be mostly niche. My Two Cents;-)
In today’s technological world, an incredible number of prospective clients find services or products through search engines like Google. Using SERP strategies is essential for a business that wants to reach a broader spectrum of clients. Search Optimizing is a great way to use keywords and content to get targeted traffic to your website. One of the most important things for attracting potential clients is good content. So you should use a good S writer who can develop a strong reputation of your business on the net.
Whether you have a large company or a one-man web store, you can actually get benefit from having an copy writer under the payroll. Website content writers knows the art of marketing your products and services in order to boost its visibility essential for the growth of your online business. To keep up with the demand of your hectic schedule and stay ahead of the competition, you should consider outsourcing at least a few of your website writing and focus on the money-making part. Here are a few of the advantages associated with SEO writers.
Rank On Search Engine
Many Internet users expect fast results when searching for products and services on the search engines like Google. In this regard, clients will only notice your website if it appears on the first page of search engine results. Bearing in mind the competition existing for the top position, you should make use of highly searched key words and phrases in good quality content. A content writer has a decent understanding of naturally using keywords in the website content thus grabbing the attention of search engines like Google and drawing quality traffic to your website.
Finding targeted keywords and utilizing them in quality content necessitates a lot of research and expertise, along with effort and time. A writer will assist you in developing content and articles for your website that are appropriately optimized for the keywords that will draw in prospective clients. Having engine friendly content on your website can certainly attract a great deal of traffic and if the quality of the content on your website is good, then you can turn the traffic into paying clients.
Top quality, up to date content is essential if you want to develop a solid online presence of your website. Customers are likely to deviate from your website, once the quality of content goes down, with the perception of an inconsistent content provider. An SEO writer performs considerable research on the fundamental theme of all the articles needed and submits high quality content on your website in order to build the credibility factor.
A specialized content writer comprehends the market trends, different keyword research strategies and ideal keyword density. Therefore, they are an ideal choice for small as well as large scale businesses. Though prolific content writing can come at an expensive cost, these writers have the potential to generate the very best content that can attract clients and impress the search engine bots, placing you on the first page of search engine results.
You should contact us today about hiring your writer if you want to attract prospective clients from search engines like Google.
Although video marketing is a thing that is relatively new during the last 5 to 10 years, you’re going to see that it has become really popular on account of the fact that it is so very easy to reach potential customers. I am sure you have heard of YouTube, and this media platform has grown during the last few years immensely. And this is just a bit of the proof of how effective video marketing could in fact be.
For people who have not yet started video marketing you ought to realize that this can be quite powerful for virtually any business. Video marketing is a thing that some men and women don’t try simply because they feel it is tough, nevertheless we will talk about how you can begin your video marketing campaigns in the following paragraphs.
Building a reputation for yourself is a thing that you’ll have the ability to do if you choose to give video marketing a try. Although there are lots of high priced pieces of equipment that can be used for creating your videos you ought to realize that you could get going on an incredibly tiny budget. There are many individuals who will simply use a digital camera or a smartphone in order to start creating their videos. In the end it’s about what you say and just how you add value to your audience. Depending on what you are showing in the videos and just how you are educating men and women, want you might see that your authority grows, and so does the volume of viewers you’ll wind up having.
The utilization of PowerPoint slides can additionally be a fairly easy way to make a video presentation online. If you really don’t like the concept of your face being seen, this is certainly an alternative of course, if you still make sure to keep your audience engaged this can be done quite effectively utilizing this method. There are currently video creating programs on the internet today and also different types of software’s that will help you create videos faster than you most likely think. This can be an incredibly effective way for men and women to advertise multiple affiliate products simply because the videos can be created very fast in order to drive traffic to your affiliate links. Using a program like Animoto, you’ll have the ability to create professional looking videos very fast in order to get your point across.
You may be surprised to learn that there are a few Internet Marketers out there today who only use video marketing in order to generate traffic for their different sites and affiliate links. The main channel for distribution is YouTube but the truth is once you have your video up it can be shared across social media platforms and naturally on your own internet site itself. Something else I ought to mention is that YouTube will actually help you with your videos in relation to editing and also getting your videos found in the search engines. When you become proficient in creating videos you might also see that you’ll have the ability to contact local organizations in your area to help them start a video marketing campaign of their own.
If you are interested in making money online you might like to consider getting a product similar to the one Zimbio. At a minimum make sure you check out review page to determine what people are saying in the Zimbio.com comments.
1. 47% = Facebook has greatest impact on purchase behavior
2. Twitter users are 33% more likely to be Democrats
3. Users that follow brands on social media increases 106%
4. Fastest growing segment in social media = 45-54 year-olds
5. People don’t “Check-in” | Sorry Foursquare
6. 54% of Facebookers access via mobile
7. Facebook is the most addicting social network
8. Twitter is grabbing more new customers
9. 76% of Twitter users now post status updates
10. 22% use social networking sites several times per day
So the question remains how can you as a Realtor use this information to get more clients for your real estate business? If your clients tend to be more left leaning you may wish to jump into Twitter. It also seems to be more responsive for client building.
When the Penguin update hit I put together this video podcast to put my readers to rest over at houseblogger.com. I thought I would share this here as I will soon be releasing a follow up to this post.
Excerpts from the video podcast on SEO for Penguin:
A lot of sites have been decimated off the web, basically off Google, therefore off the web.
A lot of things have happened this year, and we’re right now in the middle of the eye of the hurricane. When you’re in the eye of the storm, you don’t do anything with SEO. You just, you look at what’s happened, you assess the damage, but you got more damage coming.
We’ve got to understand what is Google? What is their business model? What are they? They’re an advertising company.
Google is the new media giant. They give us free Stuff, and we get to, uh, play with that stuff, but it’s at a price. And the price is, if you count on them using our content, i.e. Our website.
This year has also included Panda updates, link penalty propaganda, and social media integration with GPlus et al.
Here’s the bottom line. If you’re doing SEO. The minute you say I need a link, or can you get me ranked. There, there’s no such thing as, white hat, gray hat, black hat. That’s a marketeer’s set of words. Google never called it that , or created that, we marketers did, and it’s a way to sell services.
Google pre-announced by Google that they would be presenting an over optimization penalty to websites. It’s more like an under optimization penalty.
Understand we need to take care of ourselves, and how do we do that? We do that by, by creating our own system of content and information. I talk a lot about it. I created a set of, um, videos about 2 or 3 years ago. spiderjuicetechnologies.com/content.
Information seeks to be free. However recently a company down in San Diego has morphed into its board of realty who has always tried vigilantly to protect its data.
I assume that is to be interpreted to mean to protect the sanctity of their listings for sale.
The problem that the broker has with the syndicates is the sloppy handling of the listings. Often wrongly priced, or out of date. Arguably some of the old data never gets updated or deleted.
Welcome to the Internet folks!
As good as it is, it gets sloppy. And let’s have a moment of clarity can we? See I used to be a Realtor. And although the boards are much more diligent in making sure the listings are entered correctly and updated with penalty for non compliance. Many boards still do not.
But besides that, it is 2012. It is the information age and information demands to be free. The MLS is the last tangible tool that the real estate industry has. And when the net came, much of that tangibility got shared with Realtor.com, Zillow.com and Trulia.com, et al.
Before they got the Realtor to freely give them the listings. Some of these sites reportedly….GULP! Scraped the data. (Just like Google!)
So we can go back to the days of listings on post cards if this will make the brokers feel better. But how does this help the home seller?
Besides the little secret you learn very quickly if you are to survive in the real estate game is.
He who controls the listings controls the market.
And part of that reason is that you get the phone calls for all those for sale signs of homes for sale.
If you hold an open house, run an ad, or take a phone call on a listing from the net. Chances are you will not sell that inquiry for that house the prospect called on. Afterall, how hard is it to say that the property has sold, I have 25 others just like it but better?
Besides, I always thought if you want to sell someone something, that the more you let that someone know you have something to sell as opposed to them having to read your mind is a good thing.
Furthermore, if a homeowner expects that their home is to be sold with the most zest and zeal possible they would expect to have indeed “THEIR” data spread viligantly across as many channels as humanly and digitally possible.