I just finished a piece on beating your bigger competition. And how the internet allows you to be bigger than you might have thought. There are many ways with Ads, SEO, SEM, Social Media, and so on. seo,search engine optimization In the real estate business you are all over town. You have cameras and videos…
Category: Local
How to Get Into Google Local
Google Local or more appropriately Google Local My Business carries with it the same general rules as when it was called Google Places or Google Plus Local. Sign up and optimize for Google Local My Business Make sure your sites branding matches that on Google and all other instances of your brand (see NAPs) Get…
The Five Elements to Get a Real Estate Site Ranked in Google
1. The traditional 200 on page/on site elements. The most important? Title tag, H tags, robots.txt, sitemap.xml, cross linking within posts. 2. Inbound links. Nothing has changed except that links are not the only game in town and if you abuse them Google will abuse your site. 3. Social Noise 4. NAPS/Citations 5. On Site/Page…