Google Local or more appropriately Google Local My Business carries with it the same general rules as when it was called Google Places or Google Plus Local.
- Sign up and optimize for Google Local My Business
- Make sure your sites branding matches that on Google and all other instances of your brand (see NAPs)
- Get lots of reviews. More than your competition.
- Get NAPS or Citations. A citation is your:
Name
Address
Phone
On every page of your site, and on key local and non local directories like Yelp, YP.com, and Zillow. - Optimize your website for Google Local SEO.